Funny... and crude

I was looking at the papers yesterday and laughed at how british write their lines...

There was this ad for the BT phone line:
"Call your mum. Heck, call anyone's mum. At 5.2p/min..." It's so cute and I don't think Singapore would have such an advertisement. Singtel, do something abt it! Ha ha. But can we use "heck"??

Another critic on the movie, The Village:
The headline wrote "Cheated by a village of idiots" Ohhh, did you see "idiots"!!! They can be so mean, but then its true. I also think the show wasn't up to my expectation. Rating is only 2 stars on the papers.